Company overview
About Sway
One paragraph — ready to use in articles and coverage.
Sway is an private AI assistant for Mac that runs locally in the background during meetings, sales calls, and customer calls — surfacing real-time suggestions the moment you need them, without a bot joining the call and without recording a single second of audio. Built for the moments where what you say in the next ten seconds actually matters, Sway uses macOS's native private layer with no meeting bot software. Audio processing happens entirely on your device; nothing ever leaves your Mac. Sway starts with a 7-day free trial, then a Plus plan at $30/month for unlimited use. It was founded by Ahmed Doghri and launched in 2026 for macOS Ventura and later.
At a glance
Key facts
Quotable founder
From Ahmed Doghri, founder
Three tweet-length quotes — cleared for use in articles with attribution to Ahmed Doghri, founder of Sway.
"Every other AI tool records you, joins your call as a bot, or makes you context-switch mid-sentence. Sway just sits there, private, and hands you the answer before you even realize you need it."
"The scariest moment in any high-stakes conversation isn't silence — it's when you know the answer is in your head somewhere and you can't find it fast enough. Sway fixes that."
"We built Sway on one rule: audio never leaves your Mac. Not 'we encrypt it.' Not 'we anonymize it.' It never moves. The AI processes it locally, in real time, and that's it."
Brand assets
Logo & icon downloads
Use these assets in editorial and review coverage. See usage guidelines below before publishing.
- Do not alter the icon's colors, proportions, or liquid-glass treatment.
- Do not place the wordmark on backgrounds with insufficient contrast.
- Do not use Sway's name or logo to imply endorsement without prior approval.
- Screenshots of the app in use are welcome in editorial coverage without approval.
- For high-resolution or vector assets, email hello@swayon.app.
Media coverage
Sway in the press
Coverage and reviews from journalists, bloggers, and creators.
Coverage coming soon
Sway launched in May 2026. Press links will appear here as coverage is published.
Writing about Sway? Email hello@swayon.app and we'll add you to the list.
Press contact
Get in touch
For interviews, product demos, review access, or any editorial question — Ahmed responds personally.
Media inquiries
One inbox, one founder. No PR agency. Expect a reply within 24 hours on business days. For review copies or demo calls, include your publication and deadline.