AI for SDR cold calls — objection handling in real time
"We're already using a competitor." "Your price is too high." "Send me an email." The objection lands and you have three seconds. Sway listens, recognizes the moment, and surfaces the response that has worked before — privately, with no meeting bot.
What Sway does on a cold call
- ●Real-time objection responses — when the prospect raises price, timing, or competitor objections, Sway surfaces your tested rebuttal in the moment
- ●Discovery framework reminders — MEDDIC, SPICED, BANT — Sway tracks which pieces you've uncovered and prompts the next missing one
- ●Pricing recall — your tiers, your discount approval lines, your no-go floors — surfaced when the conversation turns to budget
- ●Auto-drafted follow-up — every commitment you make ("I'll send a custom demo Tuesday") is captured and the recap email is ready when the call ends
Outbound dials
High volume, low context. Sway loads the prospect's company info, recent news, and likely objections before the call connects.
Inbound qualification
Lead just filled the form. Sway helps you run discovery without flipping between tabs — the qualification questions surface in flow.
Re-engagement calls
Dormant lead from 6 months ago. Sway recalls the context from your last conversation so you don't start cold twice.
Manager call shadowing
New rep on the team. Sway acts as a live coach surfacing the exact rebuttal your top rep would use — without needing the manager on the line.
Common questions
How does Sway help on a cold call?
Sway listens to the live call, recognizes objections in real time (price, timing, "we already use X"), and surfaces the talking point that has worked before. It also keeps track of any commitments you make so the follow-up email writes itself.
Does Sway join the call as a bot?
No. Sway runs as a local app on your Mac alongside Zoom, Google Meet, Microsoft Teams, or Dialpad. It does not join as a participant, so there is no bot in the call. You remain responsible for following platform rules and applicable consent laws.
Does Sway integrate with my dialer (Outreach, Salesloft, Apollo)?
Not yet — Sway focuses on the call itself, not the dialer workflow. After the call, you copy the recap into your CRM or sequence tool. Dialer integrations are on the roadmap.
Is this allowed by my SDR org?
Most SDR orgs explicitly allow battle cards, objection guides, and call coaching tools. Sway is a real-time version of those. Because audio is processed locally and nothing is recorded or stored on our servers, it does not create the compliance issues of full call-recording tools. Check with your manager if your org has a specific policy.
Can Sway help with discovery questions too?
Yes. You can pre-load your discovery framework (MEDDIC, SPICED, BANT) and Sway will remind you of the next missing piece based on what the prospect has said.
Try Sway on your next dial
Free 7-day trial. macOS 13 Ventura or later.